Critical Review & Revision

AI-Assisted Qualitative Analysis in an Experiential Marketing Research Project

This AI Spark will implement a qualitative analysis process in Marketing Research classes. Classes will go through all the stages of performing a thematic qualitative analysis on focus group discussions. For every step of the project, students will create Gemini Gems and Gemini Notebook projects to: create a Statement of Work (phase 1), create a Focus Group Moderator Guide (phase 2) and a Pre-qualification Survey (phase 3), clean and anonymize Focus Group Transcripts (phase 4), perform Thematic Analysis (phase 5), and generate a Qualitative Report presentation (phase 6).

Mastering Gemini Notebook for Career Success

In this activity, students will build a tailored professional knowledge base using Gemini Notebook and apply human-centered AI prompting techniques to generate personalized cover letters and targeted interview preparation materials that authentically reflect their unique qualifications. The activity addresses the tendency of job-seeking students to generate generic, hallucinated, or robotic application materials by teaching them how to restrict the AI to vetted primary sources and run active self-auditing passes.

Sport Governance Policy Brief

As the major written assignment in SPM 5605: Sport Governance, students complete a Sport Governance Policy Brief at the end of the semester (Appendix A in Canvas). To scaffold student learning and support the development of this assignment, three AI-supported activities will be incorporated throughout the semester. These activities are intended to assist students at different stages of the writing process and enhance their ability to develop, refine, and communicate policy recommendations effectively (Appendix B in Canvas). 

Visual Prompting: AI-Generated Geotechnical Visualizations

This AI activity uses Gemini Gems to help students generate and refine AI prompts that create accurate visual illustrations of complex geotechnical engineering concepts, such as lateral earth pressure and retaining wall systems. Students evaluate and improve the AI-generated illustrations using engineering principles, strengthening their understanding of complex concepts while developing AI literacy, prompt engineering, critical thinking, and visual communication skills. 

Youth Athlete Food Logging Debate

This Spark is designed to help athletic coaching students practice and demonstrate their ability to navigate conversations about food logging with youth athletes. It addresses the instructional challenge of having students articulate informed, research-backed positions on adolescent nutrition tracking while maintaining professional scope of practice.

The Reviewer 2

The purpose of this activity is to provide doctoral students with authentic feedback that can be delivered by a professional peer reviewer during a journal article review process and to encourage them to write a response letter to process the feedback provided. Providing meaningful feedback and getting learners to process the feedback are different phenomena, and the latter is less common.